February 24th, 2016
No one is surprised when many of the existing companies, irrespective of their sizes engage in financial auditing. Nobody argues that it is extremely useful procedure when the independent experts give an assessment of Company on the basis of norms and rules of accounting. Increasingly, companies are trying to audit the quality management system. And it is extremely rare to hear about it in areas such as sales and marketing. Overtones of such indifference to their own sales is the fact that no established common standards, like accounting. Audit of sales is often done intuitively, due to the fact that it is now fashionable, that so many others do, that this never dealt with – worth a try. No well-established methods that would make the procedure more understandable. It seems that the company is working normally, but sales are gradually declining.
How to fix the situation? Where find the necessary resources that would at minimum cost to increase sales? It is an audit of sales and marketing audit will help as a head of sales and marketing people to find answers to troubling questions. Many will wonder: why audits and sales and marketing? Because it is problematic to distinguish between marketing and sales. In addition, many companies simply do not have the marketing department. Audit of sales is urgently needed if: – you have a very low cost of sales – you need an intensive sales growth – sales department personnel change frequently – enough that there are no new buyers, yet others drop out or reduce the purchase – you need a higher income – you need to track the results of sales for certain periods of time – the sale of your company is not amenable to long-term planning.